BDi Music has signed artist and songwriter Jerub to an exclusive worldwide publishing agreement. 

The deal coincides with the release of new single You & I via Elevate/Absolute Label Services.

Born in Nigeria before moving to Nottingham aged 10, the rising artist first made an impact in 2021 after he was shortlisted as a finalist in BBC Radio 1’s Live Lounge Introducing talent search, standing out among over 10,000 entries. 

Jerub was part of the opening performance at The King’s Coronation Concert alongside Pete Tong. He has also appeared on a number of national TV programmes including BBC Morning Live, Laura Whitmore’s Breakfast Show, Sunday Brunch and ITV’s Lorraine. 

There has been playlist support from Spotify and Apple Music, as well as BBC Radio 1 and more than 200 UK regional playlist additions.

Sarah Liversedge, BDi Music MD, said: “We are super-excited to be working with Jerub and his team – his live performance is awe-inspiring, his songwriting is jaw-droppingly on point, and he is one of the most humble people I have met in the industry. We are behind him all the way to the top.”

BDi Music A&R James Paterson said: “The moment I first heard Jerub’s music, I knew he was in a league of his own. Jerub’s stellar personality shines through in his work that, alongside his talent as a songwriter and performer, is something that you can’t help but marvel at. He is a truly special artist who already has a fantastic team supporting him. I’m honoured that he and his manager Thando have chosen BDi as their publishing partner in this exciting journey.”

Jerub’s manager Thando Zulu, founder of Zulu Music, said: "Over the last few months, both Sarah and James have really shown their commitment and enthusiasm for Jerub's journey as both a songwriter and an artist. Their passion and expertise, in addition to the shared values we have around authenticity and collaboration, made it clear that BDi is the right publishing partner for Jerub. I couldn't be happier or more confident that this is a sign of more great things to come!"

Jerub said: “I’m so happy to be joining the BDi family. James and Sarah have shown great support and have been really welcoming already. I look forward to the exciting future ahead.”

BDi Music represents publishing for 35 co-written songs with Ed Sheeran and many more co-written hit songs from a diverse range of international artists, including Camilla Cabello, Christina Perri, Keith Urban, Major Lazer, Forest Blakk, Tom Grennan, James Bay, James Blunt, Mario, Birdy, Jack Savoretti, All Time Low, Deno, Rod Wave, Nina Nesbitt and many more. 

The BDi roster includes a number of established and emerging artists and songwriters including Novo Amor, Roo Panes, The Magic Gang, Ailbhe Reddy, FJ Law, AJ Wander, Ellysse Mason, Aimée, Ben Lythe and more.