Welsh multi-instrumentalist, singer, songwriter and producer Novo Amor has shared an absolutely stunning video for "Birthplace", which is the title track from his debut album.

The video was written and directed by Sil van der Woerd and Jorik Dozy, produced by Sean Lin and New Fronteir Pictures, with cinematography by Nihal Friedel.

The diver in the video is noted professional free diver Michael Board, who performed around 250 free dives to capture the footage, along with the crew who spent around 35 hours underwater in total.

Perhaps even more impressive is the 13-meter long model of the whale, which was made from plastic collected by school children, who received books in return for their donations.

It's an incredibly powerful and poignant message about the effect humans are having on the natural world; encouraging viewers to appreciate the beauty in the music and the video but also consider how their use of plastic is impacting the planet. 

Read an extensive Q&A with the directors below:

What led to the idea of this ‘Birthplace’ video having the underlying message of highlighting plastic in our oceans?

We want to make films about stories that matter, especially when those in disadvantage can't speak for themselves. The pollution of our oceans is one of the most important stories of our time. Our oceans are under attack by a growing stream of plastic waste; a rapid growing tumor for which we are responsible. For a while, we've been exploring ways to make a video that touches on this topic. When we heard Ali's music the specific idea for this video came to us almost in a flash.

Is there anything within the song for you that naturally lent itself to this cause?

For us, the title 'Birthplace' says it all. Nature and the oceans are the heaven on earth that we've been given, where we come from. How will we treat it?

How did you devise the narrative for the video and is there anything else you want to say about the narrative, is there any way in which you want to expand on what’s said “on screen”?

The story unfortunately tells itself. Because it's profitable, companies produce high quality plastics for single use consumption, because there is a lack of education, people throw the plastics away, when it rains, the plastics wash into the rivers who lead to the oceans, in the oceans it remains for hundreds of years. The plastics fall apart into smaller segments. Fish eat it, we eat the fish.